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Beauty influencer takeovers and Cate Blanchett part of brand's debut.
February 25, 2016
By: Christine Esposito
Editor-in-Chief
Luxury skinccare brand SK-II has established a Snapchat handle— “skiiofficial”—and will partner with top beauty influencers Jenn Im and That's Heart who will give inside access to SK-II global brand ambassador Cate Blanchett in the week leading up to the Oscars. “SK-II has always believed in driving inspiring conversations and empowering women with a genuine voice. As Snapchat establishes itself as one of the most authentic storytelling platforms, we are thrilled to ki...
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